Kodak leaves the manufacturing of cameras and video


The century-old brand of photography Eastman Kodak announced Thursday it would suspend prior to June 30 the manufacture of digital photo cameras, pocket camcorders and digital photo frames to focus on the sale of patents and printers.
“For some time, Kodak’s strategy is to optimize their margins in the device industry to focus its participation in terms of product portfolio, geographic presence and distribution. Today’s announcement is the logical continuation of this process,” justified group Marketing Director Pradeep Jotwani said in a statement.
Kodak, a brand representative of American culture, who introduced generations of consumers to the chambers created for the consumer market, filed for bankruptcy on Jan. 19 to restructure its finances ahead of his creditors.
Group says ‘strong position’ in the market
The group said on Thursday that despite his departure from the mass market of photo and video equipment, will continue to maintain a “strong position” in the imaging industry.
“With Kodak technology, users can easily create many photo products, where you are and at any time. They can take pictures and create picture books, cards and calendars. These items can be created by Kodak quality products , in stores, and home and responsible for a home office, “said the company.
The group produces a variety of Kodak products and services for professionals, for example for the film industry.

Leave a Comment

Your email address will not be published. Required fields are marked *